Every year India’s mobile phone business revenue crosses INR 55,000 crores. Out of this 14 percent is owned by four Indian companies – Micromax, Karbonn, Lava and Intex. Indian mobile phone companies are competing with each other to increase their market share by launching high-end phones. Long- forgotten are the days when companies tried to survive in the market by launching phones below INR 3,000. Now they are all trying to launch models that can compete with smartphones from Samsung, Nokia and Sony.
Lava, headquartered at Noida near New Delhi, is a fast growing mobile phone company. The company that manufactures budget smartphones by the name of Iris had now begun releasing expensive phones in ‘Xolo’ series. Lava now sells around 70,000 handsets every month. Last week the company launched the latest model from the Xolo Q series. The phone named Xolo Q1100 costs INR 14,990. Though details about the phone is available on the company’s official website, when it will be launched in the market is yet to be revealed.
The phone has a 5-inch HD display with 720 X 1280 pixel resolution. It is home to the One Glass Solution display that was first introduced by the Chinese company Gionee. This is the latest finding of the famous screen – display manufacturing company Corning. Normally touchscreen phones have two glass layers. While one works as a touch sensor, the other acts as the protective layer of the sensor. However in the OGS screen there is just one glass layer. The OGS screen can decrease the weight of the handset and increase display efficiency.
The phone works on the Android 4.3 Jellybean version. The hardware specifications of Q 1100 include 1.4 Ghz Quadcore Qualcomm snapdragon processor, 1 GB RAM, Adreno 305 GPU and 8 GB inbuilt memory along with an SD card with up to 32 GB. The phone houses an 8-megapixel camera with a BSI sensor and LED flash. The front camera is 2 megapixels. Connectivity options include 3G, GPRS, GPS and WiFi. The phone has a 2000 mAh battery that allows 24 hours talk time and 600 hours of standby time.