Panasonic Toughpad; tough price too


Panasonic is an electronics company started in Japan in 1918. The company is a mammoth business that manufacture gadgets from CD players to in-flight entertainment devices in aeroplanes. Despite this, the company has not been able to yet capture the mobile phone market. It’s news to many that Panasonic is selling mobile phones. The company has been releasing feature phones and smart phones for a long time. However only the Japanese have been buying the phones. The company was able to capture 20 percent of the handset industry in 2012. Yet the company failed miserably in selling its phone outside Japan. In order to avoid being embarrassed before Sony and Samsung, Panasonic made itself absent in the international market from 2005. In 2012, Panasonic resumed exporting their handsets internationally. Till date, Panasonic’s mobile communication sector operates under loss. Figures from the second half of 2013 show that the loss of the mobile sector is 5.4 billion. However instead of remaining idle, regretting the loss, Panasonic has decided to launch new smart phone models. At Barcelona’s Mobile World Congress, the company had launched two smartphones. Toughpad FZ-E1 and Toughpad FZ-X1.

Panasonic Toughpad

The phone is ‘tough’ not just in looks but in its price too. Panasonic is selling the phone for $ 1300 (INR 80,000). It is yet to be seen how many will buy the phone for this price. Panasonic claims that the phone will not be damaged no matter how roughly it is handled. Even if it is dropped from above three metres, the phone remains intact. Likewise, not a drop of water will enter the device even when it is immersed in water of one and half metre depth for about 30 minutes. The phone will effortlessly work in temperatures from -20 to 60 degree celsius. The phone gets its power from a 6200 mAh battery.

Both the phones has a 5-inch LCD screen with 720 X 1280 pixels resolution besides 2 GB RAM, 32 GB inbuilt storage and microSD card. They weigh 430 grams and has a 8 megapixels rear camera and 1.3 megapixels front camera. The Toughpad Z-E1 operates on Windows Embedded 8 handheld OS. It has a 2.3 GHz Quadcore Qualcomm snapdragon 800 processor. Meanwhile the Toughpad FZ-X1 has an Android 4.2 Jellybean version OS as well as 1.7 GHz Qualcomm processor. The phone that will hit the Japan market in June will reach the international market by the middle of the year.